ABOUT ADF
The Ayahuasca Defense Fund is dedicated to shaping a world in which ayahuasca and other traditional psychoactive plants can be used legally and safely. This community program is based on legal defense, education and policy reform.

THE STRATEGY
This project seeks to bring the community together to address legal challenges. Our strategy was to reflect the community element through the photographs and to indicate the possibility for change in the logo. ADF would be the spearhead for changing laws. The logo’s shape is inspired by the vines of the plant and is a metaphor for the union of the different parts to achieve a common goal.

ADF CROWFUNDING CAMPAIGN


Through a crowfunding campaign, ADF achieved its goal of raising almost $ 100,000 to defend the persecution of ayahuasca.

ADF ANNUAL REPORT

ADF reports on its progress through its annual report. Our job is to simplify content and to present it visually, so that it allows for a pleasant reading experience.

A WEBSITE BASED ON CONTENT

A website that offers quick access to contents, as well as careful typographic work so that the user can concentrate on reading.

Call to action to increment donations
Powerful image to reinforce Community & Protection
Easy navigation to Services
Graphics to identify the problem
CTA in all pages

COLORS

Through a color palette based on nature, black and yellow represent the threat ADF seeks to present to the legal status quo.

Brown

#007eff

Goldenrod

#c62a41

Night Sky

#333437

ADF BRAND

Through varied graphic applications, the brand becomes something consistent and easy to remember.