Branding, UX, UI, Website
Khuab is an oncology clinic based on natural therapies. Its objective is to treat clients through an integrative medicine. At the state level, they are leaders in the sector for their non-invasive surgeries.
Our goal was to create an identity that will reflect the organic way in which the institution deals with diseases. We use the seaweed as a metaphor for a new opportunity since they were the first living beings.
THE KHUAB WEB
A sober, intuitive website with customized icons provides for easy navigation for the user aged 50 or older.
Through color palette based on natural elements, we transmit warmth as well as pointing to evidence behind the treatments.